The Chinese Consumer
Saturday, March 4th, 2006The Wall Street Journal reported on a practice that is becoming more and more common in China: getting a group of people together that are interested in buying the same thing, meeting at a certain store at a given time and place, and demanding a group discount. It’s called tuangou, or team purchase. Consumers will arrange the details in chat rooms or on internet websites like 51tuangou.com, that are designed to cater to these types of arrangements. I guess when you put 1.3 billion people together in one country they’re bound to think of some way to use their numbers to get discounts.
According to the article, Chinese consumers have negotiated discounts for anything from cabinets to new car purchases–and been successful at getting up to 35% off! For some reason, this type of deal-finding just hasn’t appealed to the American consumer: (more…)